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ESC Clermont Business School

speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

1 Student Reviews

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  • Digital Marketing ...
    and E-commerce
    Ashish
    Msc in International Commerce and Digital Marketing

    Being in MSc in Int. Commerce and digital marketing program. It has really exceeded my expectations. The balance struck between theory and live case studies. The range of subjects taught and their content has been extremely interesting. Experienced faculty, strong infrastructure, etc the biggest plus points. I strongly recommend…

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    Programme: Digital Marketing and E-commerce
    Degree: Master's
    Graduation: 2020
    Campus: Clermont-Ferrand
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    12 Apr, 2021
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    Carol
    Hi Ashish,I would like to ask you more about the course experience and also the study environment of the place. Hope to connect with you soon.Carol
    11 months ago
    Jash
    Jash
    Hi Ashish, I am interested in studying in France and I am assuming you are an Indian too, it would be great help if you could tell me about your experience there :) Jash Rathi.

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