ESC Clermont Business School | Latest Reviews | Student Reviews & University Rankings EDUopinions

ESC Clermont Business School

speciality: Marketing


What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.


Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

1 Student Reviews

Filter reviews
Sorry, no matches found. Try with another keyword
  • Digital Marketing ...
    and E-commerce
    Msc in International Commerce and Digital Marketing

    Being in MSc in Int. Commerce and digital marketing program. It has really exceeded my expectations. The balance struck between theory and live case studies. The range of subjects taught and their content has been extremely interesting. Experienced faculty, strong infrastructure, etc the biggest plus points. I strongly recommend…

    View more
    Programme: Digital Marketing and E-commerce
    Degree: Master's
    Graduation: 2020
    Campus: Clermont-Ferrand
    Career Prospects
    Student Life
    12 Apr, 2021
    Hi Ashish,I would like to ask you more about the course experience and also the study environment of the place. Hope to connect with you soon.Carol
    11 months ago
    Hi Ashish, I am interested in studying in France and I am assuming you are an Indian too, it would be great help if you could tell me about your experience there :) Jash Rathi.

Receive more information
immediately for free

Sorry, for now, we can only help for business studies.
Our mission is to provide free valuable information for students to guide their decisions. Contact will be by WhatsApp and email.
Autocomplete with
Your information is secure
We'll contact you soon via Whatsapp or Email
Are you managing this university?

If you're the owner or representative of ESC Clermont Business School, you can claim this University and build a better profile.

Claim this University
  • +programme_dots+
    +comment+View more
    Programme: +program_name+
    Degree: +degree+
    Graduation: +graduation_year+
    Delivery Type: +delivery+
    Campus: +campus+
  • Overall
    Student Life
    Career Prospects
    Official Reply
    Interested in studying at ESC Clermont Business School?
    This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our Privacy Policy for more details.