Aarhus Business School - Aarhus BSS
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing and ...18 May, 2020
StudentAarhus Bss reviewFirst of all, the university is nowhere near as international as it portrays itself to be; there are less international students than you would expect.
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In terms of the teachers, I can honestly say I had one good teacher per semester. The others ranged from bad to completely unprofessional.
Also with the planning of exams and classes, it sometimes made me wonder how the people behind this can be a part of the management department.
However, on the bright side, I did like the idea of working in study groups and having to do all sorts of projects – that helps with the practical aspects of teaching.
Another thing that I’d praise is the cafeteria, as they offer fresh and diverse food.Programme: Marketing and Management CommunicationDegree: Bachelor'sCampus: Aarhus -
Marketing and ...16 May, 2020 AllegraNot as international as you could imagine!
Aarhus University is a very good research university with amazing facilities and campuses. The only downside for me is the very little percentage of international people compared to Danes, which can be a challenge sometimes.
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As far as the professors are concerned, some are really good and some a bit less, but I think it is totally normal within a university.Programme: Marketing and Management CommunicationDegree: Bachelor'sCampus: Aarhus
