A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
My experience at UCLL is a roller-coaster of emotions and events happening. I honestly thinkg it was rough in the beginning, since it was a new atmosphere for me, a new country, a new surrounding, but i adapted faster than i could even blink; metaphorically speaking. UCLL, has shown me the potential i didn’t expect from it at all in the beginning. As my expectations are now higher than ever since i have seen what the University has to offer and what do they provide as student services, courses, facilities and all. It all spiked through with a mesmerizing experience i was lucky enough to take part in, which was the I LIVING LABS, organized by EUDRES, as i do not really have a basic idea as to what they specifically do, but they offered me the chance to represent UCLL in St Pölten University in Austria. That week was magical with all the senses of the word. Now not to talk too much, i honestly recommend it to whoever would want a practical approach onto International Business Management – Marketing.
View moreIf there’s one thing UCLL gets right, is imbibing practical experience of what we learn through co-ordinated groups and assignments as well as working with real companies and on real problems. It’s definitely very inspirational to feel the impact of what you study while you study. That in turn, eradicated the abstract feeling so many students feel. I think the student experience could be better; however, I continue to notice their efforts to improve on things and I’ll take that over silence or ignorance all day everyday.
View moreIf I am to highlight one thing in UCLL it would be how we learn by doing. We have many projects with real companies that gave us an insight into how the business world is operating. They offer my program in English and this allows me to meet with a lot of international students, thus increasing my communication skills.
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