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Odisee University College

speciality: Marketing

4.5

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • Business Management ...
    and Marketing
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    Lovely University

    The way Odisee University College teaches is usually based on projects and assignments. it is very engaging and keeps students active. Odisee University College’s ranking is low but it deserves better. because it is an applied university, students generally feel more ready for business life.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: Brussels
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    16 Nov, 2022
    Momin
    Momin
    What is the acceptance rate of Odisee?My grades in Alevels are 2As and a C which makes a percentage of 79%, do I have a chance of getting in?
  • Business Management ...
    and Marketing
    avatar
    Marketing

    Odisee campus is what I liked a lot about the college. Also, the lecturers were also very helpful. The program that I am studying, I am enjoying. The location of the campus is great it’s right in the centre of Brussels.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Brussels
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  • Business Management ...
    and Marketing
    avatar
    Erasmus programme

    I am doing an Erasmus at the Odisee college, this college is a great place to be an international student. Everyone speaks English and all the classes are thought in English. The college is easily accessible and it is very easy to be a new student there.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Brussels
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  • Business Management ...
    and Marketing
    avatar
    Stay active and motivated

    Odisee has a friendly staff, and professional teachers. The location of the campus is extremely nice. It is located very close to the centre of Brussels. Many good restaurants surround the campus, tho I feel it’s a bit expensive in that area.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Brussels
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  • Business Management ...
    and Marketing
    Michael
    Odisee, the Focus is You

    What’s interesting about college life in Odisee was on the first year you tend to feel overwhelmed by the amount of work you need to put in. Professors will constantly keep you on your toes keeping you busy with papers, reviews, and analysis. This can often lead to students disliking going to class or even the teachers. But by the 2nd year everything relaxes, they assign you to groups and expect you to operate more independently. I realised then that the school sets you up for success not by giving you materials and exams you need to pass, but by training you and giving you the mindset needed to understand problems and forming creative efficient solutions.

    Life on campus gives a sense of freedom. Instead of a direct line to graduation, you’re given multiple options on how you want to go about your studies so you can choose the way that fulfils you as a future entrepreneur. That’s the key difference that makes Odisee exceptional, they teach you to be entrepreneurs, not just employees.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Brussels
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  • Business Management ...
    and Marketing
    avatar
    Interaction of teachers with students

    I would like to start off by saying I used to study in KU Leuven, specifically, Business administration. I was so frustrated in not fully understanding the concepts, teachers not explaining things properly and not being interactive enough which is a must for me since I have ADHD, the more interaction a teacher provides, the better I understand the content. Oddisee teachers not only interact with their teachers in each and every class, they care for their students, for example, one of our teachers thought something was off with a friend and they asked about their well being. If given the choice between understanding and hands-on experience or just sitting and reading a book all the time I’d choose the first.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Blended
    Campus: Brussels
    Overall
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