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Monash University

speciality: Marketing

4.4

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Business Marketing
    avatar
    Good experience at Monash

    Had an overall good experience at Monash. The teaching staffs are all very knowledgeable and helpful in providing a learning experience. However, had issues with the support team and found that asking for things like medical extension despite having all the documents to be very annoying and bothersome.

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    Programme: Business Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: Blended
    Campus: Melbourne
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  • Business and ...
    Marketing
    Charlotte
    Organisation

    Monash University is a very well run institution the way units are planned out from tutor groups to lectures. In every class it is the work and assignment deadlines are always made very clear, having had experience at other universities I know sometimes this is often not the case. These key elements are very important for students as it allows us to focus on what is actually important which is the content and quality of our work.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: Blended
    Campus: Melbourne
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  • Business and ...
    Arts
    avatar
    Amazing University

    Monash University is an incredible university. With the most supportive and knowledgable tutors and a clean and safe environment, it is the university of choice. I like the fact that tutors will reach out to you when you are struggling, as this one on one support you may not find at other universities. However, sometimes the timetabling of classes may not fit your schedule and is rigid and challenging to change. Despite this, Monash is a warm and welcoming place and one I would highly recommend.

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    Programme: Business and Arts
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Melbourne
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  • Advertising
    avatar
    Inclusive and Diverse

    I joined as an international student, and was pleasantly surprised by the warm welcome of all the kind students that I met, and the professors are kind and welcoming. The facilities are very grandiose in design, but yet feel homey. The food is well-priced and tastes pretty good.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Melbourne
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  • Business and ...
    Arts
    avatar
    education style

    I like studying at Monash University. It is a very welcoming and supportive environment. The teachers and staff are also very knowledgeable and will assist when you need it. I also like the flexible learning style at Monash, for example, the flipped-class learning and collaborative workshop style. This does, of course, vary between different subjects. But my favourite place at Monash University is the Caulfield Library. It has a new and easy-to-access borrowing platform, learning spaces and technology. I highly recommend Monash University to other students.

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    Programme: Business and Arts
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Melbourne
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